If you run a lead generation website and you need to verify the identity of your leads I highly recommend using DataX. I just completed some work for one of my clients that needed this ability. I leveraged DataX’s ID Verify API through an AJAX call to check a lead in realtime while the lead was filling out the lead generation form. DataX has comprehensive ways of scoring in their business rules that provide the lead the appropriate feedback to fix certain data points that may be inaccurate thus cleaning up the lead data.

If your website needs to verify the identity of the leads to filter out junk data please contact me and I can help you get integrated with DataX.